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Work Scope 1
Work Scope 1
Identifying Black and Latinx Brand Partners
A weekly scope was created to identify trending Black and Latinx Gen Z creators for Facebook app and Instagram to create partnerships with. Creators' audience demographics, timeliness, and impact of their trends were heavily considered when conducting our process.
These insights were used to create more inclusive spaces on Meta’s platforms while empowering the creators who lead them.
Work Scope 2
Analyzing weekly cultural shifts happening in the metaverse
An in-depth analysis of secondary research was done to find which trends were most prominent in the metaverse each week through the lens of U.S., Brazilian, Indian, and Nigerian markets.
Themes in film, hospitality, design, health, social responsibility, and more were found across adjacent and independent brands. Our insights guided Meta on how to best position its brand competitively and authentically.
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